2021 will actually bring what was going to happen more gradually anyway, but at a faster pace. Online e-commerce had already been on the rise for 10 years, but has only now really become mainstream. If you do not have an online business in retail, you do not exist.
Communication was also a necessity online but is now even more important. Social media is more popular than before and has also become an important marketplace to experience products or services and buy them immediately. Your website remains an important link but fits as a puzzle piece in a whole of your online presence. Investing in ultimate usability and convenience is therefore of great importance, across all your digital channels.
Data and media are exchanged in unbelievable quantities and a high-performance and user-friendly digital environment is therefore a necessity for survival. Insight into this data is crucial. Make sure you have data capture and concrete reporting so you can respond faster to trends.
There are plenty of competitors waiting who are all capable of offering better online experiences. On the one hand, there are smart, established companies that have used 2020 to arm themselves against the crisis and have already made plans a year in advance to make 2021 pop. I would venture to say that Calibrate and by extension the Cronos group are among them. On the other hand, you have the new, fresh entrepreneurs who are going to shake up sectors even more with force and non-traditional ideas.
If you still have a competitive advantage at the moment, then today is the time to be critical about it. So I recommend every entrepreneur to have their ideas and online presence looked at with a good number of suspicious eyes. Because 2021 will be a year in which the competition will be even fiercer than before.